350- to 700-word essay comparing the similarities and differences Term Paper

350- to 700-word essay comparing the similarities and differences between virtue theory, utilitarianism, and deontological ethics - Term Paper Example In order to understand these principles better and understand how they can apply to real-life situations it is best to discuss the strengths and weaknesses of each individually and then highlight their commonalities and differences. Utilitarianism focuses on the idea that what is morally or ethically right is the course that results in the best possible consequences or what creates the greatest happiness among the larger portion. After all human beings work off of a pleasure principle in their actions and behaviors. This perspective is often found among big decision makers whose behaviors and decisions affect many (Fahey, 2012). Therefore the greatest happiness on the largest scale is being considered, as opposed to the needs of an individual. For example when we are with a group of 5 friends and each want the group to participate in different activities, therefore each member makes their case and the majority activity is chosen. This will not make the whole group happy but it will make the majority happy. Deontologists are dedicated to the idea of actions that are ethical are a result of a sense of duty. There is a staunch strictness to this ethical viewpoint. An action is right as long as it remains in accord ance with preset ethical laws (Rainbow, 2002). A good example is what we see in modern court rooms today, sometimes the law is immutable and disallowing of exception, this takes no consideration of the larger groups concerns or the ethical concerns of the accused. The final ethical principle is virtue ethics, which adheres to the idea that a person’s individual character must be considered as exactly that individual. A prime example of this can be found in our own academic institutions. A friend forgets to properly site a source in his paper, which means he technically plagiarized. However, if you see that the other citations are accurate and this student has had no history of dishonest conduct,

Visual Analysis Project Research Paper Example | Topics and Well Written Essays - 750 words

Visual Analysis Project - Research Paper Example The Caribbean Chili advert features the image of a glossy man pensively seated in a relaxed posture. The text of the ad says â€Å"Alluring, Let the alluring charm of CARIBEAN CHILL take you on a cruise to the islands†. This is followed by ‘KOOL SMOOTH FUSIONS from the House of Menthol†, and appears to be targeting young smokers who want to appear ‘cool’. The image of the pensive man is intertwined in a vast network of lines, depicting the smooth appeal of the product. The background behind the man is a shadow of trees depicting beautiful sceneries common in the Caribbean island, especially at dusk or early mornings. It is the image of delightful twilight sceneries. The advert targets young consumers, and specifically men. A picture of cigarette packet is visibly shown with the words ‘CARIBBEAN CHILL’ plainly written across it in bold. The use of the words ‘Available for a limited time only’ under the cigarette packet clearly communicates the message to the audience. This appears to be a marketing offer. At the bottom a Surgeon General’s warning is clearly printed â€Å"Cigarette Smoke Contains Carbon Monoxide†. ... From the picture, it appears that the Kool smokers are out for a good time with the girls. Further, it appear young male Kool smokers are irresistible. The name of the product is clearly printed on the packets. However, the words on the bottom of the ad are not clear. It could either be a warning for smokers and or information about the advertiser. A critical analysis of the Caribbean Chili ad suggests that the author was trying to promote the product. The use of the words ‘Available for a limited time only’ in the ad communicates an important message to the audience. It informs viewers that the advertisement is a promotion or offer with limited time. The product being promoted and the advertiser are clearly shown. The ad clearly highlights the need for tobacco control policies as illustrated in the Surgeon General’s warning. A critical analysis suggests that the author exemplifies the promotional allowance type of tobacco advertising and promotion. This appears t o target both retail and wholesale promotional allowances. Although packaging is an important method for branding and maintaining product appeal, the visibility of the package shows that the author was keen to advertising on the package. The ad is particularly appealing to the youth segment as reflected in the unique packaging. This is especially important given that cigarette packages are not discarded after a single use rather; they are opened each time a cigarette is removed from the packet. Further analysis of the ad shows that the author was trying to send a message beyond the promotion of the Caribbean Chili. The artist demonstrates the beauty of the Caribbean island is illustrated in the background. The beautiful scene of the island is shown in a twilight giving the ad